The Sculpt Society
The Brand
The Sculpt Society, led by Megan Roup, is the premier Sculpt + Dance Cardio fitness app designed for simple and enjoyable at-home workouts that engage the entire body.
Megan’s fitness journey as a professional dancer inspired her to create this unique method, offering fun and accessible programs that prioritize both physical and mental well-being.
The community she has built celebrates inclusivity, encouraging individuals to embrace their inner strength through engaging and empowering workouts.
The Situation
Facing diminishing returns across performance marketing efforts to drive subscription, The Sculpt Society was looking for an agency partner to test, learn, and uncover opportunities to scale across creative and media tactics.
The Solution
With a strong offering, platform, and brand in place, The Sculpt Society focus was two fold.
First and foremost, testing channels, tactics, targeting, and optimizations to establish a scalable funnel that would reduce cost and maximize spend.
Second, building out a creative framework for testing different ways in to joining the community, fueling insights for future creative production.
Through a measured approach over the course of a year and half, a well functioning machine was built, including a strong media campaign structure and creative strategy.
The media campaign structure and creative strategy increased monthly spend by 4x and subscription volume by 5x.
Point of Resonance
Find your inner strength and confidence through the power of movement
Year OVER YEAR Growth
Metrics
- 4x — increase in media spend scale
- 5x — increase in avg monthly subs
- 20% — decrease in avg CPA
Client and Campaign Details
Client
- The Sculpt Society
Tagline
- Dance.Sculpt.Sweat.Repeat.
Paid Media
- Social Media
Campaign Length
- 3-Month Campaign
SERVICES
Services
- Media Strategy & Creative
- Media Buying & Reporting
- Website UX/UI Assessment
- Strategic Consultation
- Brand Stewardship
More work we’re proud of.
Work cards
- Lime
- Posh
- The Sculpt Society