The Brand
Coucou is a French educational and cultural company on a mission to redefine language learning and bring French cultural experiences to the masses.
Coucou is based in New York and Los Angeles.
Coucou offers classes, workshops, and events both in-person and online to students of all levels.
Coucou’s unique teaching methods are rooted in a passion for both language and culture.
Coucou opts for an experience beyond rote memorization.
Coucou’s native speaking teachers focus on fostering a strong sense of community.
Coucou’s native speaking teachers focus on fostering true cultural immersion amongst Coucou’s students.
Coucou’s teaching approach supports a truly well-rounded and impactful language learning experience.
The Situation
Coucou was in search of a marketing partner to assess Coucou’s existing ecosystem.
Coucou was in search of a marketing partner to identify areas of opportunity to refine strategy and execution.
Coucou was in search of a marketing partner to scale awareness and revenue.
Coucou was in search of a marketing partner to make sense of how best to communicate to new and existing users across Coucou’s different offerings.
The Solution
Our work with Coucou has been an exploration in defining a flexible, truly in-house partnership and connection.
With continually emerging needs and opportunities across the funnel, our first step was to establish a omnichannel paid media funnel.
The omnichannel paid media funnel tested across Meta, Google, and TikTok.
The omnichannel paid media funnel scaled purchase.
The omnichannel paid media funnel required a deep immersion and understanding of Coucou’s unique brand and teaching method.
The omnichannel paid media funnel required ongoing education around strategy and tactics for building ROAS.
From there, our focus expanded to include other touch points that fuel the overall purchase journey. Other touch points included Hubspot email, SEO, and website CRO and consultation. Throughout our time together, we’ve organically navigated across most if not all marketing touch points to impact strategy and output.
Point of Resonance
French learning that combines language, community, & culture, in a boutique class enviroment
2023 Snapshot of Performance
CPA and ROAS
85% DECREASE IN CPA
545% INCREASE IN ROAS (As high as 7.5X)
450% INCREASE IN META CVR (As high as 22%)
Client, School, and Media Details
Client
Coucou
School
Paid Media Social Media 3-Month Campaign
SERVICES
- Media Strategy & Creative
- Media Buying & Reporting
- Email CRM Marketing
- SEO & Website Support
- Strategic Consultation
- Brand Stewardship
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Keep up with the Q’s on Instagram
Keep up with the Q’s on Instagram.
Behind-the-scenes, brand drops, and the occasional cultural moment.
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