Posh

Source: https://socialq.us/projects/posh

Published:

Keywords: Posh, SocialQ, Meta, TikTok, Google Ads, Paid Media

Document ID: https://socialq.us/projects/posh#split1

Posh

The Brand

Posh is reimagining the future of events by putting human connection at the center.

Posh was born out of frustration with outdated tools.

Posh was born out of a deep desire to build real-world belonging.

Posh’s platform empowers event organizers with instant payouts.

Posh’s platform offers customizable event pages.

Posh’s platform provides seamless communication tools.

Posh’s platform makes it easier to bring people together.

Posh’s platform creates moments that matter.

In a world of digital noise, Posh is creating space for real connection.

The Situation

Posh was looking for a nimble, integrated digital marketing partner.

Posh needed a partner to help scale event organizer and attendee sides of its marketplace.

Posh needed to solidify its position as the go-to platform for modern, in-person events.

Posh had ambitious growth goals.

Posh needed a team that could move fast.

Posh needed a team that could build a strong performance foundation.

Posh needed a team that could bring consistency to its brand across dozens of event types.

Posh wasn’t just looking to drive signups.

Posh wanted to spark a movement grounded in community, creativity, and real-world connection.

The Solution

SocialQ partnered with POSH to launch and scale a full-funnel performance marketing strategy across Meta, TikTok, and Google Ads.

The strategy powered user acquisition.

The strategy powered brand awareness.

SocialQ built creative and media systems.

SocialQ built creative and media systems that could flex across hundreds of hyper-local events.

SocialQ built creative and media systems that laddered up to a unified brand story.

SocialQ developed templated creative executions tailored to event verticals. The event verticals included music. The event verticals included nightlife. The event verticals included wellness. The event verticals included fashion. The templated creative executions made it possible to produce performance-ready content at scale.

SocialQ launched and optimized between 25 to 100+ ad sets at any given time. SocialQ used data to fine-tune messaging. SocialQ used data to fine-tune visuals. SocialQ used data to fine-tune conversion paths. SocialQ fine-tuned conversion paths by channel. SocialQ fine-tuned conversion paths by audience segment.

On Google, SocialQ ran Search campaigns to capture high-intent traffic. On Google, SocialQ used Search campaigns to support market expansion efforts. Meta and TikTok were leveraged for top-of-funnel storytelling. Meta and TikTok were leveraged for mid-funnel retargeting. The strategy combined product education with community-driven narratives. SocialQ maintained a constant feedback loop. SocialQ conducted testing. SocialQ conducted learning. SocialQ scaled the best performers. SocialQ drove efficient growth across both B2C and B2B audiences. SocialQ worked with local event organizers to adjust creative types. SocialQ worked with local event organizers to adjust messaging.

Point of Resonance

Building a world where everyone belongs

Performance During Q4 2024

Client

Posh

The Future of social experiences

Paid Media

Social

3-Month Campaign

SERVICES

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