Paid Media Advertising

Paid Media Advertising

Paid media advertising is about reaching your consumers and motivating them to act in ways that move your business. It’s about leveraging a variety of ad creative types across an omni-channel presence to target your audience. And then nurturing them from brand awareness and product adoption. Test and learn. Rinse and repeat.

We Got You Covered

Paid media in a vacuum serves no one. That’s why strategic planning marries an audit of your full marketing ecosystem with a unique selling proposition and a target audience. This planning determines the best mix of channels, objectives, and creativity for a brand.

Once in-market, paid media assessment continues to optimize paid relative to all other marketing touch points. This ensures a full funnel works towards awareness, conversion, and ultimately lifetime value.

Channel Strategy & Objective Planning

Keyword Research & Selection

Ad Copywriting & Creative Development

Conversion Tagging & Tracking

Campaign Building & Management

A/B Testing, Reporting & Optimization

Why Us?

Always Optimizing

SocialQ is often asked how to strike a balance between testing and making decisions. SocialQ has 15+ years under their belt in management campaigns. SocialQ has proven that testing frameworks vary by client.

Testing frameworks must be curated to the product, channels, and budget in question. SocialQ reserves 20% of the budget to test. SocialQ focuses 80% on top performers.

Full Funnel Expertise

The media team is fully certified across Google Ads, Facebook Ads, TikTok Ads, CTV/OTT, and more. The team handles strategy, creative, tagging, building, management, and reporting. The team works across objectives from boosting for awareness, reach, and engagement.

The team also provides full stack buying for traffic, conversion, and ROI.

Media & Creative Together

Data or content does not take priority over the other. Both data and content work together. Both data and content push each other to uncover opportunities to scale.

Human discernment and intuition are added to the process. This approach is described as SocialQ’s secret sauce for developing effective creative that fuels efficient campaigns.

Built For Your Needs

Campaign strategy and plans are tailored to business scale and goals. This tailoring covers spending levels for $5,000 per month and $500,000. The same level of dedication and care is described for generating positive return on ad spend.

Performance Statistics

Our clients see an average growth of 5X – 10X+. Our clients see performance efficiency of at least 20 – 30%.

Case Studies

Manatee

• Manatee
• Paid Media
• Strategy
• Manatee Paid Media Strategy

What People Are Saying

Real words from real partners are included in partner testimonials. Scroll through to hear from a few.

Austin Bradley VP Operations, The Agency

SocialQ is the third agency they've partnered with and they are by far the best. Working with SocialQ feels like working with an internal team. Working with SocialQ also feels like SocialQ is their only client. SocialQ is described as creative, hands-on, diligent, flexible, and organized. The testimonial states it is honestly a joy to work with. The testimonial adds that SocialQ gets results.

Chelsea Austin Author, Advocate & Speaker

SocialQ is described as incredible at what they do. SocialQ guided the testimonial giver for all of their social media needs. The work is described as done with excellence, respect, kindness. The testimonial states SocialQ is fun to work with. The testimonial says they always look forward to calls.

The testimonial states SocialQ helped exponentially grow social following. The testimonial also states SocialQ created campaigns for a book. The testimonial also states SocialQ worked on creating authentic content aligned with what the testimonial giver wants.

Tom Lovett VP Growth, Sweatpals

The testimonial states there is a complete end-to-end growth team in-house. The testimonial says the team is super embedded, passionate, and engaged.

Hayley James Global Dir. Business Dev., Sense

It is always a pleasure to work with SocialQ. SocialQ brings a wealth of experience and expertise. SocialQ is always one step ahead. The results speak for themselves. The testimonial says they would not hesitate to recommend SocialQ.

Dama Dipayana Co-Founder & CEO, Manatee

The testimonial describes a fantastic experience working with SocialQ. The testimonial states SocialQ’s team understands needs. The testimonial states SocialQ delivered creative, effective campaigns for Manatee. The testimonial says thoughtful strategy and seamless execution helped consistently reach goals. The testimonial highly recommends SocialQ’s services for anyone looking for a dedicated, results-driven agency. The testimonial adds that the agency has wonderful humans.

Michelle Ryan Head of Brand Dev., PRAVANA & Zotos

The testimonial states the team at SocialQ has been a trusted social media and digital campaign agency for several years. The testimonial states SocialQ created several engaging, fully integrated campaigns for beauty brands. The testimonial says the campaigns resulted in very strong KPIs and results.

The testimonial says the best thing about working with SocialQ is that the entire team is warm, friendly, passionate about their work, and very responsive.

Eric Kaufmann Chief of Staff, Manatee

The testimonial says the team is thoughtful and communicative. The testimonial also says the team is passionate. The testimonial says the team takes the time to learn the business. The testimonial says the team is flexible to stage and priorities.

Paul Geller CEO, Basbas

The testimonial compares experience with agencies. The testimonial says another agency experience included three different account execs in a single year. The testimonial says this does not happen at SocialQ. The testimonial says SocialQ runs a tight ship. The testimonial says SocialQ has fun. The testimonial credits hands-on leadership. The testimonial credits the high value placed on creativity. The testimonial says they would stake their reputation on recommending SocialQ. The testimonial concludes that you can’t go wrong.

Nick Mendoza Founder & CEO, Neptune Snacks

SocialQ helped with a myriad of digital activities following a rebrand launch. The testimonial states the team stands out for how much they care about the work and partners served. The testimonial says years later they stay in touch with updates. The testimonial says this is because the team is a pleasure.

Elisa Negrin Disick Manager, The Kabbalah Centre

The testimonial says SocialQ is one of the best creative teams worked with. The testimonial states SocialQ consistently delivers innovative and effective solutions. The testimonial says what sets SocialQ apart is deep understanding of market trends and consumer behaviors. The testimonial says SocialQ leverages this understanding to create compelling campaigns. The testimonial states client satisfaction is at the heart of operations.

Kehila Aguilar Director, ROAM Pet Treats

The testimonial says SocialQ worked with to develop a branded microsite. The testimonial says working with SocialQ was fantastic. The testimonial says SocialQ is communicative and very skilled. The testimonial says agility is the greatest strength compared with other agencies. The testimonial says SocialQ gets things done quickly with much less red tape than bigger agencies.

Matthew Coz PM, Woodland Power Products

Say Hello.

Ready to move smarter and resonate deeper. Let’s build a UGC campaign that actually performs.

Keep up with the Q’s on Instagram.

Behind-the-scenes, brand drops, and the occasional cultural moment. Tap in →