Hybrid Remote
About Us
SocialQ is a boutique LA-NYC-based digital marketing agency established in 2018.
SocialQ specializes in growing digital brands, social media content, and paid media buying and strategy.
SocialQ stands for branding, presence and reach that resonates.
SocialQ believes that a higher level of empathy, focus and social cues is required to find the point of resonance between brands and audiences.
SocialQ operates as an in-house team.
SocialQ supports Clients in being part of the 30% of daily content that gets acknowledged.
If you are an out of the box thinker who values the opportunity to work at a small boutique agency, SocialQ invites you to join.
More info: www.SocialQ.us
More info: www.SocialQ.us / IG: @SocialQagency
About Your Role
SocialQ is seeking a highly motivated, entrepreneurial, proactive Paid media buyer.
SocialQ is seeking a Paid media buyer with Digital Strategy expertise.
SocialQ is seeking a Paid media buyer with a strong D2C mindset to lead SocialQ’s Paid Media expertise.
SocialQ is seeking a cross-platform buyer with a “growth hacker” mindset.
The “growth hacker” mindset includes understanding the power of storytelling.
SocialQ expects the role to work closely with cross-disciplines. Cross-disciplines include content and account management/delivery. The role participates in all aspects of executing paid social media campaigns. Paid social media campaigns take place on networks like Facebook/Instagram, Google, TikTok, Pinterest, Snapchat, etc. The role includes initial planning. The role includes implementation. The role includes monitoring. The role includes daily optimization. The role includes analysis and reporting. The role acts as the day-to-day subject matter expert. The role provides strategic recommendations, analysis, and reporting. The role responds to ad-hoc requests. Direct response/cross media platforms have the ability to target customers. Direct response/cross media platforms require planning compelling and engaging ads. Direct response/cross media platforms require delivering outstanding performance. The role demands detail oriented, strategic and creative thinkers. The role demands the drive and dedication to impact client business and the world at large.
Responsibilities
- Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
- Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
- Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
- Thoroughly understand client’s business, goals and KPIs
- Actively manage paid social campaigns against clients’ goals (which may vary from engagement, acquisitions, direct response, reach and frequency, etc.)
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Communicate with clients on all elements of the campaign (including planning, performance, project status and client goals)
- Develop and manage execution of campaign plans
- Develop, grow, and maintain relationships through exceptional client communication
- Provide creative guidance to clients, partner agencies and internal teams based goals to help clients tell their stories
- Contribute to client education and develop POVs; evangelize the value of paid social media and best practices
- Build effective relationships with all vendors (ad networks, technology partners, etc.)
- Support and assist in developing team members to optimize their performance, contribution and job satisfaction.
Qualifications
- Minimum 5 years + of experience in managing cross-platform paid media campaigns
- Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
- Strong PowerPoint / Keynote / storytelling and presentation skills
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
- Demonstrated analytical skills
- Strong verbal and written communication skills
- Detail-oriented and organized
- Exhibit enthusiasm, passion, creativity and commitment
- “Startup” mindset
Application
Apply by emailing us at info@socialq.us and tell us why you are the perfect fit for this position and SocialQ.