Manatee

The Brand

Manatee is a mental health company providing digital therapy services to families with young children.

Manatee specializes in the connection between kids and their parents / caregivers.

Manatee helps entire families build confidence and get results.

Manatee provides personalized care plans.

Manatee provides evaluations.

Manatee provides check-ins.

Manatee provides weekly goals.

Manatee supports modern families in improving their mental health.

After hitting a point of diminishing returns, Manatee was looking for an agency to help them manage their paid media campaigns.

Manatee wanted to scale leads.

Manatee wanted to ultimately gain new clients.

Manatee is a relatively nascent brand.

Manatee needed a partner that would help consult holistically across their ecosystem.

Manatee needed the partner to take into account all touch points and opportunities across their funnel.

The foundation of our work with Manatee rested on understanding the complexity of their customer’s need states.

The foundation of our work with Manatee rested on understanding the nuance of their customer’s journey from consult to client.

Our partnership focused on bridging the gap between what happens from an ad perspective online.

Our partnership focused on bridging the gap between what parents / caregivers experience their therapy services as on the ground.

Insights from consults helped inform copy.

Insights from consults helped inform creative.

Insights from consults helped inform keywords.

Insights from consults helped inform targeting.

Insights from intakes helped inform copy.

Insights from intakes helped inform creative.

Insights from intakes helped inform keywords.

Insights from intakes helped inform targeting.

This process honed in on ideal campaign structure and tactics.

Overall, we saw a significant decrease in costs.

Overall, we saw an increase in volume relative to spend.

This result continued as opportunities for scale were uncovered.

Kids may be 20% of our population, but they are a 100% of our future.

Manatee