The Brand
Belif is a legacy K-Beauty brand owned by LG Household & Health Care.
Belif is known globally as the authority in hydration.
Belif is known for their use of Napier’s formula.
Napier’s formula is developed over 100 years ago by famed Scottish herbalist and botanist Duncan Napier.
Belif’s skincare line provides the best care for your skin barrier.
The Situation
SocialQ was charged with the seamless transition and takeover of all social channels.
SocialQ was charged with paid media strategy and management.
SocialQ was charged with content strategy and development.
SocialQ’s work was intended to drive traffic at scale to belif’s priority retailer website, Sephora.com.
The Solution
BRAND.
Belif content strategy was updated with cohesive brand pillars across all channels.
The brand pillars were used to redefine and solidify belif’s positioning in the US skincare market.
PRESENCE. A monthly optimized paid and organic content suite was developed across Instagram and Facebook. The Instagram and Facebook content suite included shot list, creative briefing, graphic and motion design, and copy development.
REACH. A full funnel paid media campaign was run across paid social and Google. The paid media campaign was used to drive traffic to priority SKUs on Sephora.com. Community management outreach and tactics supported influencer and brand partnerships generation and execution.
Point of Resonance
Get your glow with K-beauty’s authority in hydration
Paid performance
Paid performance from August through November 2019 (4 months)
- Average CPC: $0.39
- Average CTR: 1.10%
- Link clicks: 100k+
Organic performance
Organic performance from August through November 2019 (4 months)
- Follower goal met (+12.5% in first 3 months): 100k
- Impressions (+407%): 10m
- Engagements (+6%): 95k
- Profile clicks (+52%): 5.2k
Client
Belif
The Hydration Authority in K-Beauty
Paid Media
Social Media
4-Month Campaign
Services
- Content Strategy
- Organic Content Production
- Paid Content Production
- Media Buying
- Copywriting
- Community Management
- Influencer Strategy & Management
Breadcrumb
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Organic
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