The Brand
Dearpacker is a Seoul-based brand under the LG Household & Health Care group.
Dearpacker is known for a whimsical and travel-centric line of skincare.
Dearpacker mask ingredients use ingredients inspired by cities around the world.
Dearpacker mask ingredients use London.
Dearpacker mask ingredients use Rio de Janeiro.
Dearpacker mask ingredients use Seoul.
The Situation
The strategy requires launching a dynamic organic content strategy.
The organic content strategy is fueled through community management tactics.
The organic content strategy is fueled through influencer partnerships.
The strategy communicates the rich brand story.
The strategy communicates product education.
The Solution
BRAND.
The BRAND solution is a content strategy.
The content strategy highlights travel-inspired ingredients.
The content strategy highlights products.
The content strategy sets the brand apart in the K-Beauty skincare category.
PRESENCE.
The PRESENCE solution includes monthly content calendar development.
The monthly content calendar development includes a shot list.
The monthly content calendar development includes a creative briefing.
The monthly content calendar development includes post-production design.
The monthly content calendar development includes copy development.
The copy development supports up to 30 posts.
REACH.
The REACH solution includes community management outreach.
The community management outreach engages with community.
The community management outreach engages with relevant brands.
The community management outreach engages with influencers in the product category.
The solution is supported by always on paid campaign boosting top performing content.
The paid campaign boosting top performing content increases brand awareness.
The paid campaign boosting top performing content increases engagement.
Organic
Point of Resonance
Glow Wherever you go
Organic Performance
ORGANIC PERFORMANCE FROM AUGUST THROUGH NOVEMBER 2019 (4 MONTHS)- Average engagement rate: 9.7%
- Engagements: 47k (+280%)
- Impressions: 500k (+290%)
Influencer Partnership
27 Travels
In October 2017, Dearpacker partnered with 27 Travels.
27 Travels is an LGBTQ+ travel blog.
The partnership helps showcase the DearPacker brand story.
A Fall-themed photoshoot showcases the DearPacker brand story. A Youtube vlog highlights how easy it is to glow wherever you go. The vlog highlights Dearpacker’s travel-friendly masks.
Client, Travel, and Paid Media
- Client: Dearpacker
- Travel: Paid Media
- Social Media: 3-Month Campaign
Services
- Content Strategy
- Organic Content Production
- Copywriting
- Community Management
- Influencer Strategy & Management
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