The Brand
Reliance Clothing Company is a mom-and-pop-boutique clothing store located in Burlingame, CA right outside of the San Francisco metro area.
Reliance was created and run by a daughter and father duo.
Reliance was born from a family legacy in retail.
Reliance is dedicated to quality fabrication.
Reliance delivers elevated basics that are built to last.
Reliance delivers elevated basics that get better with every wear and wash.
The company promise is a level of comfort and quality that is hard to beat.
The Situation
With a successful brick and mortar presence, Reliance company was looking for an agency partner.
Reliance company wanted help to expand into digital.
Reliance company wanted help to scale their business to a broader clientele.
Reliance company wanted to prove out the potential of their online presence.
The Solution
We’ve helped Reliance Clothing overcome low brand awareness.
We’ve helped Reliance Clothing overcome a relatively high price point.
We established a 360 digital presence across site, social, email, and paid advertising.
From the start, we established a fluid partnership with the Reliance team.
The fluid partnership allowed pivoting and tackling multiple touch points as performance dictated.
The goal included expanding top and bottom of funnel users.
The goal ensured one hasn’t been neglected for the other.
The website audit and refresh expanded Reliance’s brand storytelling. The website audit and refresh improved conversion rates. A strategy for organic and paid social was built out. Organic and paid social drove product awareness. Organic and paid social captured low hanging fruit sales. The process uncovered ad winners. The process enabled iterating to scale. Weekly newsletters were managed to nurture in-store and online sales efforts. Weekly newsletters encouraged repeat purchase.
Point of Resonance
Everyday essentials you can rely on from day one to day one hundred.
Year OVER YEAR GROWTH
- 74% INCREASE IN CONVERSION RATE
- 12% DECREASE IN AVERAGE CPP
- 5% INCREASE IN AVG ROAS (NET 2.4X)
Client
Reliance Clothing Company
Clothing Company
Paid Media
Social Media
3-Month Campaign
SERVICES
- Social Media Strategy
- Website Design & Development
- Paid Media Strategy
- Paid Media Management
- Email Newsletter Management
More work we're proud of.
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