Therapy Notebooks
The Brand
Therapy Notebooks is a D2C company on a mission to ensure that more people have awareness of and access to tools for improving their mental health.
Their self-guided journals translate tried and true mental health science across a variety of conditions and practices into digestible exercises and tips that can be used at home, on the go, and in between therapy sessions.
Backed by clinicians and researchers, they’re bridging the accessibility and affordability gap in mental health.
The Situation
Therapy Notebooks was in search of a dialed in, nimble, and strategic agency partner.
Therapy Notebooks wanted to overcome diminishing returns.
Therapy Notebooks wanted to sustain revenue through paid media.
Therapy Notebooks also wanted consulting on and support for brand and product development.
Therapy Notebooks wanted to build off the success of their debut product: The Anti-Anxiety Notebook.
The Solution
The partnership evolved and grew together because a start up like Therapy Notebooks would have emerging needs throughout the course of the work.
The initial focus centered around paid media.
Paid media management included content development and testing.
The paid media work aimed to uncover new sources of revenue and ad winners that could scale.
The paid media phase laid the foundation for challenging and exploring brand positioning and look and feel together.
Brand positioning and look and feel work translated to landing page and website design and implementation.
Brand work also included additional creative testing across channels like TikTok and Snapchat.
Operating with a test & learn mentality supported pivoting priorities on a monthly and quarterly basis.
Monthly and quarterly pivoting enabled embedding into Therapy Notebooks’ founders’ reality.
Together the partnership launched a new website.
Together the partnership launched four new products.
Together the partnership launched 100+ new ads.
Point of Resonance
Everyone should have access to tools to improve their mental health.
6 Month Snapshot of Performance
| Metric | Value |
|---|---|
| SALES | $325K |
| SPEND | $17.8K |
| ROAS | 2–3X |
Client
Therapy Notebooks
Evidence-based, accessible mental health tools.
Paid Media
Social Media
3-Month Campaign
SERVICES
- Organic Social Strategy
- Organic Content Creative & Copy
- Media Strategy & Creative
- Media Buying
- Website Design & Development
More work we’re proud of.
Work tiles
- Lime
- SOCIAL MEDIA
- CONTENT
- Posh
- PAID MEDIA
- SOCIAL
- The Sculpt Society
- PAID MEDIA
- SOCIAL
Keep up with the Q’s on Instagram.
Behind-the-scenes, brand drops, and the occasional cultural moment.
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