The Brand
Chelsea Austin is a writer, international speaker, and advocate from Malibu, California.
Chelsea Austin was raised by two of the most incredible parents, her dads.
Chelsea Austin has taken her story of being raised by two gay men, and used it as a platform to spread love, tolerance, and advocacy for causes such as women’s rights, LGBTQIA+ rights, and more.
Chelsea Austin’s underlying mission in all her endeavors is to help others discover and embrace their self-worth.
The Situation
With a strong understanding of her brand and goals, Chelsea was in search of a partner to help makes sense of her various offerings.
Chelsea Austin needed her various offerings translated into a cohesive social strategy across primarily Instagram and TikTok.
Chelsea Austin’s focus has been in generating greater awareness for her platform.
Chelsea Austin’s focus has also been in driving engagement on her content for greater awareness.
Chelsea Austin’s greater awareness focus has been connected to the causes she supports.
The Solution
Taking a step back, our work with Chelsea has been focused on honing in on the most resonant parts of her brand positioning.
Our work with Chelsea has also been focused on translating that into clear pillars and tactics to deliver a holistic social media strategy.
Expanding her presence to TikTok with intention, we co-authored platform-specific content.
The TikTok expansion included a multi-objective boosting strategy.
The multi-objective boosting strategy drove followers.
The multi-objective boosting strategy increased engagement.
The multi-objective boosting strategy established more opportunities for her speaking engagements.
The solution also ensured flexibility and creativity in testing different content types.
The solution also supported speaking to the multitude of ways Chelsea brings value to her audience.
Chelsea’s value to her audience includes her podcast.
Chelsea’s value to her audience includes her book, “Inexplicably Me.”
Chelsea’s value to her audience includes her blog.
Chelsea’s value to her audience includes her newsletter.
Chelsea’s value to her audience includes her journey into motherhood.
Point of Resonance:
No matter where you come from, you deserve to know your death
12-MONTH PERFORMANCE PERFORMANCE:
Metrics
| Metric | Value |
|---|---|
| VIDEO VIEWS | 850k |
| FOLLOWER INCREASE | 55k |
Client
Chelsea Austin
Role
Advocate, Life Coach & Speaker
Paid Media
Social Media
3-Month Campaign
SERVICES
- Social Media Strategy
- Creative Direction
- Graphic Design + Motion Graphics
- Copywriting + Video Editing
- Community Management
- Media Strategy + Boosting
- Email Newsletter Development
More work we're proud of.
Work tiles
- Lime
- SOCIAL MEDIA
- CONTENT
- Posh
- PAID MEDIA
- SOCIAL
- The Sculpt Society
- PAID MEDIA
- SOCIAL
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