The Brand
The Astrotwins are twin Sagittarians Ophira & Tali Edut, also known as “Astrologers to the Stars”. They believe astrology is the ultimate navigation tool for success—from love to happiness to life purpose. They believe discovering astrology gives you the “owner’s manual” to your own life. They believe the planets help you confidently plan and make important decisions. With over 20 years of success in astrology, coaching, and business, the Astrotwins empower you with an understanding of the universal energy around us to help achieve your goals with positivity and clarity.
The Situation
Every year the AstroTwins publish an astrological guide for the year ahead. The goal was to develop a holistic paid campaign strategy to drive conversions at scale for both pre-order and post-launch purchase. The strategy addressed all campaign touch points including branding, organic and paid content suite, landing page, and email support amongst other promotional tools and assets.
The Solution
BRAND.
Create a fresh and engaging look-tone-feel for the 2020 Guide and campaign.
PRESENCE.
Generate essential digital assets, including landing pages, and content suite for both organic and paid content launch.
REACH.
Develop a full-funnel strategy to re-engage the AstroTwins’ audience while tapping into new interest groups and media segments to drive conversions at scale.
Point of Resonance
Plan your year by the planets with the 2020 Horoscope Guide.
UPON CAMPAIGN LAUNCH AND TESTING WE SAW
| Metric | Value |
|---|---|
| CONVERSION RATE | 37% |
| RETURN ON AD SPEND | 1.91 |
| AVERAGE CPA (FOR A $35 PRODUCT) | $13 |
LANDING PAGE BUILD
In order to ensure the most efficient paid strategy we designed and built a custom landing page for the 2020 Horoscope Guide. The optimized flow prioritized key information and promotions. The optimized flow offered multiple touch points for email capture.
Client
The Astrotwins
SERVICES
- Book Launch Strategy
- Campaign Branding
- Organic Content Production
- Media Strategy
- Paid Media Buying & Content
- Landing Page Design
More work we’re proud of.
- Lime
- Posh
- The Sculpt Society
Paid
Organic
2020 year of the Metal Rat
LANDING PAGE BUILD
In order to ensure the most efficient paid strategy we designed and built a custom landing page for the 2020 Horoscope Guide. The optimized flow prioritized key information and promotions. The optimized flow offered multiple touch points for email capture.