Triplemint

Source: https://socialq.us/projects/triplemint

Published:

Keywords: Triplemint, Paid Media, Social Media, 3-Month Campaign

Document ID: https://socialq.us/projects/triplemint#split1

Triplemint

The Brand

Triplemint is a New York based, tech empowered real estate agency.

Triplemint connects people in search of the home of their dreams with trained professionals.

Triplemint connects people in search of the home of their dreams with cutting edge tools.

Triplemint streamlines and maximizes their search.

The Situation

Two months into inheriting a stable ad account, the team faced dramatic changes to the New York real estate market due to COVID-19.

The dramatic changes required the team to completely re-imagine their strategy for generating leads.

The dramatic changes required the team to completely re-imagine their strategy for nurturing leads.

The Solution

The first essential step was to immediately introduce new messaging and creative.

The new messaging and creative proactively addressed the audience’s reality.

The team partnered with the client to take the program further. The team supported the client in launching a program. The program offered broker fee relief to anyone impacted by the pandemic.

Together, the team re-envisioned the funnel at all touch points. The touch points included ads. The touch points included a landing page. The touch points included an offline call.

A reduced media budget influenced the strategy. The team advocated for more flexibility in adjusting spend by day. More flexibility in adjusting spend by day allowed the team to maximize awareness of the initiative.

Point of Resonance

When facing the unprecedented, be sensitive and relevant, but not opportunistic.

RESULTS

Engagement

~3.9% engagement rate (compared to 3.0% benchmark).

Volume

~30K engagements (at a $0.06 cost per engagement).

Clicks

~2.5K clicks (at a $0.76 CPC).

Paid Post Promotion Performance

Cost per lead

<$4 cost per lead.

Cost per qualified lead

<$40 cost per qualified lead introduced to client team.

Client

Triplemint.

Paid Media

Social Media.

3-Month Campaign

SERVICES

Community Management

Design & Copywriting

Paid Media Strategy

Media Buying

Landing Page Development

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