Blue Marble
The Brand
Blue Marble is a women-owned and non-GMO brand.
Blue Marble was born in Brooklyn in 2017.
Blue Marble creates ice cream that not only tastes good, but feels good.
Blue Marble is made from only the highest quality ingredients.
Blue Marble sources ingredients from organic farms and fair-trade purveyors.
Blue Marble is committed to making the world a sweeter place.
Blue Marble is also living a lasting positive impact.
The Situation
Blue Marble was facing stiff brick and mortar competition.
Blue Marble was also facing slower summer months in New York.
Blue Marble was looking for a campaign idea and execution.
Blue Marble wanted greater reach, awareness, and connection to the brand story and product.
The Solution
Sense New York and Blue Marble partnered together.
Sense New York leveraged a campaign creative platform.
The campaign creative platform featured Blue Marble’s community, customers, and celebrity friends.
The campaign creative platform encouraged users to come in store and get a scoop to give a scoop.
In parallel with in-store activations, brand awareness and video views campaigns drove targeted reach around New York store locations.
The campaigns reached over 1 million unique users on Facebook, Instagram, and TikTok.
Point of Resonance
Made responsibly, enjoyed recklessly.
Campaign Results
2 months with $20K spend across Facebook and TikTok:
- 1.2MM users reached
- 226K post engagements
- 59K thruplays
Client and Paid Media Overview
- Client: Blue Marble
- Ice cream with integrity
- Paid Media: Social Media
- Duration: 3-Month Campaign
Services
- Media Strategy & Creative
- Media Buying
- Organic Social Consulting
More work we’re proud of
- Lime
- Lime shows: social media, content
- Posh
- Posh shows: paid media, social
- The Sculpt Society
- The Sculpt Society shows: paid media, social