Bella & Bea
The Brand
Bella & Bea is a jewelry line designed for the modern, metropolitan, powerhouse woman.
Bella & Bea’s collection of bracelets, rings, and necklaces represent a deeper love and appreciation of the architecture of New York City.
Bella & Bea’s collection represents the vibrant, dynamic lifestyles of the women who live there.
The Situation
Appealing to the modern, multifaceted working woman with a direct-to-consumer jewelry line launching from the ground up requires insight into not just what wears.
Appealing to the modern, multifaceted working woman with a direct-to-consumer jewelry line launching from the ground up requires insight into who the woman fundamentally is.
The Solution
BRAND. Refine the concept behind the brand through revitalized value prop, positioning and communications strategy to reach the modern millennial woman. PRESENCE. Plan and produce lifestyle shoot in New York City and develop conversion suite, landing pages and email-flow to build brand equity.Creative included 3-D modeled jewelry in video, static link ads and carousels and video.
REACH. Media plan and targeting to drive mass brand awareness through website traffic and re-targeting pool to push users through the purchase funnel.Point of Resonance
Make a statement that matches the city you live in.
Campaign Results
- 87% INCREASE IN SITE TRAFFIC
- 61% MORE EFFICIENT CPC
- 164% INCREASE IN CTR
Client
Bella & Bea
Jewelry Designed For
Jewelry designed for the modern, metropolitan, powerhouse woman.
Paid Media
Social Media
3-Month Campaign
SERVICES
- Content Capture
- Video / Photo Shoot
- Paid Content Suite
- 3D Rendering
- Copywriting
- Website Mockups
- Media Strategy
- Media Buying
More work we're proud of.
- Lime
- SOCIAL MEDIA
- CONTENT
- Posh
- PAID MEDIA
- SOCIAL
- The Sculpt Society
- PAID MEDIA
- SOCIAL