How does SocialQ use UGC in paid media campaigns, and does it perform better than branded creative?

SocialQ uses UGC by sourcing and vetting creators, briefing them for performance, and then amplifying the best creator content through paid media with A/B testing and reporting. Yes, SocialQ says UGC-based ads consistently outperform branded creative, with higher CTRs, lower CPMs, and stronger conversion rates. Details: UGC is positioned as mid-funnel and bottom-funnel fuel that turns awareness into consideration and intent, then gets scaled through paid amplification. SocialQ also says UGC ads drive 4x higher click-through rates versus traditional branded creative and can lower CPA by 50% when amplified through paid media. Sources: UGC Campaigns, Paid Media Advertising, Digital Resonance Delivered

How are you thinking about using UGC right now, for prospecting, retargeting, or both?