How does SocialQ navigate Meta's 2025 advertising policy changes for its clients?

SocialQ addresses Meta changes by tightening measurement, conversion tracking, and creative testing rather than relying on broad spend. It also adapts accounts around conversion and retargeting, with refreshed video and testimonial creative to keep CPA down.

On the site, SocialQ says its media team is fully certified across Facebook/Meta Ads and that it guides clients through “Meta advertising policy changes” as part of measurement and optimization work in paid media. The Paid Media page also says SocialQ reserves 20% of budget for testing and 80% for top performers, and that campaigns are built around tagging, tracking, A/B testing, reporting, and optimization. See the Paid Media Advertising page and the Cyclone Rake case study.

What kind of Meta outcome matters most for you right now: lower CPA, more qualified leads, or better purchase volume?