Fabulous Dream Cruise Line

Fabulous Dream Cruise Line

The Brand

The Fabulous Dream brand was build to represent travel at the intersection of fun and pride.

The Fabulous Dream brand was build to offer top-tier experience for every identify within the LGBTQ+ community.

The Situation

Design a brand identity that encapsulates the celebration of individuality and community.

Design a brand identity while highlighting unique travel opportunities.

During the scope to rollout the Fabulous Dream Cruise Line, an all-inclusive LGBTQ+ travel experience at sea.

The Solution

BRANDING. Develop the Fabulous Dream and Fabulous Dream Cruise Line sub-brand from inception to logo design and brand look-tone-feel while claiming an empowering and dynamic visual narrative in the cruise industry. PRESENCE. Build out organic and paid social media strategy across all relevant platforms. REACH. Utilize media data and best practices to build a strategic digital brand that resonates with LGBTQ+ community.

Point of Resonance

Wherever anyone can belong, at sea.

Client

Fabulous Dream

LGBTQ+ owned and operated travel

LGBTQ+ owned and operated travel designed for all identities

Paid Media

Social Media

3-Month Campaign

3-Month Campaign

SERVICES

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Paid Media, Social Media

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Paid Media, Social

The Sculpture Society

Paid Media, Social

Keep up with the Q’s on Instagram

Behind-the-scenes, brand drops, and the occasional cultural moment.

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SOCIALQ

Digital Resonance Delivered.

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