The Power Of Honest Storytelling
Honest storytelling is a MUST in the world of modern advertising. It starts with who has a seat at the table at your agency (catch that Solange reference?). Singer #Beyonce sent shockwaves through the branding community when she turned away from what would have been an iconic collaboration with a large athletic brand. Her reasoning was due to the lack of diversity in the creative team pitching to represent her #IvyPark collection (see our story for more on this). While this dialogue is new, and ongoing, the message is clear: #Representation matters. Without representation, not only brands may miss the mark. Agencies may miss the mark too.
Our advice is to make sure the audience you represent is in the room. Our advice is to make sure your work is vetted by stakeholders in the narrative you’re telling.
Written by
The SocialQ Team
Locations
NYC + LA.
Focus areas
AI + Strategy
Agency Model
Agency Model
Read Time
8 min read
Services
- AI Marketing
- Strategy
- Agency Model
- Senior Talent
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