Explainer Video Production

What is an explainer video?

Explainer videos are designed to do just that – explain your product or service to your audience in way that is concise and clear. Most explainer videos typically follow a similar format: identify the problem, offer the solution, elaborate on the benefits, and explain how your particular solution works. Nailing these points down will ensure your potential customer stays engaged. The potential customer gains a clear understanding of what you offer. The potential customer feels compelled to take the next step.

KEY CHARACTERISTICS

• Conversational Tone of Voice
• Focus on Key Benefits
• Keep Within Brand Look & Feel
• Incorporate Voice Over
• Include a Clear Call-To-Action
• Make it Concise – ~2 Minutes or Less

WHEN AND WHERE SHOULD YOU USE AN EXPLAINER?

Explainer videos are best for the consideration phase of your funnel. Explainer videos typically have a longer shelf life. Explainer videos can be helpful in reaching a potential customer in their discovery journey. The potential customer may already understand their problem. The potential customer just needs a nudge in your direction. Explainers can be leveraged in many instances. Explainers can be used on your homepage or product pages. Explainers can be used as part of a newsletter campaign. Explainers can be used in a trade show. Explainers can be used for raising funds.

READY TO GET STARTED?

HOW LONG DO EXPLAINERS TAKE TO DEVELOP?

The typical timeline for an animated explainer video is around 4+ weeks. The timeline can adjust based on your company’s need and involvement. If you have a script in mind, animation-only work can cut back on time. As an agency, we’re flexible. We will work out a custom plan based on your business needs.

HERE'S WHAT A TYPICAL PROCESS LOOKS LIKE

1. Brief & Script Development

2. Design & Storyboards

3. Animation / Video Production

4. Sound Design

5. Delivery & Handoff

Examples of Explainer Videos

SUZY

The leading consumer insights platform, connecting quant, qual, and high quality audiences into a single connected research cloud.

ELate

Build your strategic plan, increase visibility, and drive engagement leveraging Elate’s Dynamic Strategic Planning platform.

NAMELY

Manage all of your HR data in one place, with personalized service to help your company get better, faster.

WITHOTHERS

A platform for hosting and executing events that turn lets artists become activists, using music to empower social good.

Client

Explainer Video

Paid Media

Social Media

3-Month Campaign

SERVICES

• Strategy
• Script Development
• Look & Feel Development
• Storyboarding
• Animation & Video Production
• Voice Over & Sound Design

More work we're proud of.

Lime

• SOCIAL MEDIA
• CONTENT

Posh

• PAID MEDIA
• SOCIAL

The Sculpt Society

• PAID MEDIA
• SOCIAL

Keep up with the Q's on Instagram.

Behind-the-scenes, brand drops, and the occasional cultural moment. Tap in →